SEO is the foundation of a successful website, and when done properly, SEO can drive engagement, conversions, and revenue. The problem, however, in this instantaneous generation, there is so much anticipation to demand instant results for every little effort channeled towards anything. this majorly explains why the use of Google SERP tracker is significantly prevalent today.
Nonetheless, SEO takes time, both to do it and to achieve success, and here are a couple of reasons that will help you understand why SEO requires a substantial amount of time before search engine success is attained:
Too much competition
Today, almost everyone operating in the online space has a website or is thinking of getting one, and since there is enough space for everyone, this can only mean more competition.
Even the most under-discussed topics are gaining relevance today because people are getting to explore as many areas as possible.
Ideally, your SEO efforts might be on point and strategic, but other people, often your direct competitors, are investing in optimization too. This means that search engines will index you among your competitors equally for the content you share, which might justify the delayed search engine success.
Even some of the best analysts take a lot of time to figure out what competitors are doing, so, do not be discouraged by the stiffness of the competition, rather, invest in a lot of observation and data collection to keep tabs on what is genuinely working for your competitors and what is not, for better leveraging.
Constantly changing technology
Evidently, things are much different today than were a couple of years back, which really means that times are changing fast, majorly regarding technology. The problem with changes in technology is that they affect more than just the operational algorithm of software and search engines, but also the behavior of audiences and their responsiveness.
Resulting from these changes, audiences are more scattered today in different social platforms, and their behaviors are changing likewise as the requirements of search engines. Since the SEO techniques also change, it means that your intended SEO strategy might not be as effective, and this takes time to adjust and restructure to befit the new changes.
Older sites retain some dominance
Unfortunately, even with great products and fascinating content, older sites seem to always have an upper hand on search engines. The reason for this might be because they have built a strong reputation and gained adequate traction from search engines for the content they create.
Even with a stronger brand in the market, as the saying would have it, ‘old is gold’. Older sites have more content than the newer ones, as well as a loyal customer base that will hardly distrust them for newer sites.
Even though your site might break through and gain a massive following, it will take time.
Content development takes time
As SEO terms would demand, optimization for search engines demands quality content that is consistently made available for consumers.
When starting off, most websites stumble over a couple of ideas to focus on and could take generating a couple of different articles before a particular niche of focus is identified. While this goes on, it will take even more time to finally specialize in a specific area and be really good at it because quality content development takes time.
Between engagement in a lot of keyword research, audience participation and readjusting based on collected feedback, SEO will definitely take time, just for content development to be done right.
SEO is multidimensional
Like any website owner must have realized now, in the practice of SEO, it is a disservice to focus on one area and expect successful optimization results.
There are so many facets of SEO on-site and off-site that take time, even for experts, to figure out, do them and finally analyze their effectiveness. SEO must always happen gradually and look natural, so that search engines do not find your site suspicious and consider it as spam, leading to incorrect indexing.
SEO is a process that doesn’t happen overnight, and as long as the process might be, it is a long process, there is no concrete answer to how long it actually takes. Although working hard without results can be super frustrating, with SEO, remember that all the little efforts you put in are already working to your advantage threat synonym.