Instagram is a powerful tool that can play a significant role in marketing your products or services. The photo-sharing app has millions of active users all over the world. Using it as a marketing tool can help you reach out to millions of people around the globe. It is a cost-friendly alternative for marketing your business. All you are required to do is download the application from your app store, register, and enjoy using it.
Those who want to become influencers should also try out this platform. Most brands will notice the kind of impressions you are making before they finally decide to work with you. You have to grow your account to attract more interactions and reach out to a wide number of people using the app. There are several strategies that can help you improve your follower count and grow your Instagram account. They include:
Being consistent and active on Instagram is one of the things that will help your account grow. You should not just post once and take some time off the app because many are likely to unfollow your account due to inactiveness. If you are running an account meant for business, then you should update your followers on the products or services you are dealing with regularly.
Using hashtags on your posts is another strategy that can help you grow your account. Take your time to research some of the popular hashtags during a specific period and identify which ones you can use to improve your following. You can use a couple of them on your posts, but be careful not to stuff them. Many are likely to come across your profile through these hashtags and they will follow you.
Posting creative content is the other thing that can help grow your account. Posts that can bring a smile to the faces of your followers and other people help grow your account. Your current followers get to reshare your posts and many who come across them will follow you. Focus on videos or photos with a little bit of humor or something that can pull traffic. Make sure the content you post is related to what you are dealing with.
Interact With Your Followers
The other strategy that can help your account grow is interacting with your followers on the comment section or through direct message. This mostly applies to those who are running business accounts. A number of people will want to know more about your business or the products you are dealing with. Engaging them through the comments section will make them and many others understand they are dealing with an interactive account. This is vital in growing your following on the app.
You can use already established influencers to grow your Instagram account. These are people who have created a massive following on social media and can influence decision making among their followers. Some of the things they can do to help your account grow include mentioning you on their posts or sharing your profile with their users. You will record a high number of followers afterward.
Organizing contests for giveaways is the other thing that can help grow your Instagram account. Come up with competitions that will make users share your account on different platforms. The one who wins can walk away with the gift you have for them. This will help grow your account because many get to see your profile. The interactions you get on the specific posts can get your photos featured on Instagram’s discovery section and earn you more followers.